Websites vs. Landing page – What’s the difference?
Show Notes: Episode 12
This podcast is about our experiences with being self-employed, entrepreneurship, and bootstrapping it. Sometimes I have a spectacular guest that join me and share their stories. Also it’s about connecting to our soul, our inner selves to unwind and chill. My name is Lourdes, and I hope you enjoy this episode!
Hi, welcome back! Today, I’m gonna talk about websites and landing pages, and what the difference is between the two. Have you heard people talk about landing pages, or sales pages, thank you pages? Well, that’s what we’re gonna do, is we’re gonna talk about the differences.
So first, let me tell you what I do. I help business owners and startups with their presence online. I create websites, usually with WordPress, help with digital automation functions such as e-mail marketing or social media, connecting systems and processes, create sales funnels, and landing pages. I’m also a certified coach, and I help new business owners with their digital marketing strategies.
So let’s talk about websites first. A website is a place for your business page. It’s a digital land where people can Google you and find your business online. A website usually has a menu bar, or better known as a navigation bar, and that’s usually located at the top of your page. It’s on the home page, and it’s present on every single page of your website. Pages, such as home page, about page, contact page, as a bare minimum, and majority of business websites. They can also include services page, or a work with me page, and a blog page. So a website has all those pages, alright? And all those different functions such as navigation bar or menu bar. Let me break this down even further.
Ok, let’s begin with the home page. The Home page is the very first page you see for the business.
The About page. The about page tells us what this business is about. And this might also include a little bit about who you are, perhaps your past experiences, etc.
A Contact page. This is a page that tells your readers how to contact you. It might include a phone number, e-mail, and a form that asks for the first name, e-mail address, and a message area. It can also ask you for comments or questions.
A Blog page. A blog page usually contains your latest articles, your news, maybe coupons. Sometimes blog pages are updated 4 times a month, so once a week. And it can also embed YouTube videos or videos, or audio sound bytes.
Services page. This explains your services in detail, or may include your prices, or not!
Work with Me page. This explains what you offer, who you are, how you can help them. Usually work with me page are used by coaches or consultants.
Will you have a testimonial page? A testimonial page are people raving about you. How you were able to help them, and they write these reviews about you that you may wanna include in your testimonial page.
Product pages. A product page is a page if you are going to sell products physically, or digitally. Sometimes it’s known as an e-commerce page for a website. You can sell your products there, normally that includes in the product pages are images, details of items, the prices, any dimensions, how to use it. So you would include all those in your product page.
And so, basically this is the components of a website.
Now, let’s talk about landing pages. Landing pages, sales pages, thank you pages. A landing page is a page that is designed for one purpose. Majority of the times, it’s to get an action done. An action such as clicking a button. It’s a standalone page that’s used for people to land on that specific page. It has no navigation or menu bar. It should also have no other distraction that can lead them away from your landing page. The reader usually gets to your landing page by clicking on something either from your website, or an ad, or a post that you posted on social media.
And that landing page, it has a specific purpose. Do you know what that is? Well, that purpose is to capture your readers’ attention, and to click a button. So the landing page has a specific purpose, and that is to capture your attention, so that you can create an action. That is to click the buttons on the landing pages. The buttons are about three to four times appearing on that page, depending on the content of course it could be more, but that button is called a CTA.
Have you heard of that term, CTA? CTA means Call To Action. So when someone presses that button, it usually captures their e-mail address. So they press on the button, and when they click that button, more than likely a pop-up window appears, and that pop-up window will usually ask for an e-mail address and maybe a first name. Once you put in the first name and an e-mail address, they become a lead. They go into that system of marketing automation.
Let me use this as an example. So let’s say you’re giving away a free checklist. You may wanna create a landing page specifically for that checklist. The landing page tells the reader what the checklist is for. You write up a brief copy, maybe include an image of the checklist, how it’s used, and then add your CTA button. You will not see any navigation bar or menu bar, so that your reader stays focused on that landing page only. And if you’re selling a membership or a class, you’ll use your landing page.
Again, it should not have any navigation bars or menu bar. It should only have CTA buttons. You can include any testimonials too on the landing page that may help the viewer feel like you have authority or expertise on the subject matter. Some of these landing pages I’ve seen goes on forever, and ever, and ever and ever! It seems that the more you scroll down, the more information they give you. Then they are really trying to persuade you to click on the button to be on their e-mail list or to join their program or buy their programs.
So to conclude, the difference between a landing page and a website. The landing page is to persuade you to do one thing only. That is an action. No distractions, no menu bars, nothing. A website is a place where people find you online that has a lot more pages and other things in there. And if you have any questions or comments, or would like to have coaching services with me, contact me and we can have a free discovery call! Send me an e-mail, and you’ll find that at https://8thlevelpodcast.com/ Oh, I almost forgot! Next week’s episode, I’ll be interviewing a guest who shares the benefits of yoga therapy. You won’t wanna miss that one! Until next time, thanks for listening!
I hope that you enjoyed this podcast and please share this episode with your friends! Please subscribe, rate, and review this episode! And as always, the show notes will be available at 8thlevelpodcast.com. Thanks for listening!
About the Host
Lourdes McCombs is passionate about helping you take your unique skills into the online world, learn digital strategies, and scale. She is a Business Mentor & Success Coach and helps men and women transfer their local business online to create a global impact and to attract more clients. She is spiritual transformation coach that helps people make changes in their life without compromising their mission and their soul.
If you need clarity, or defining your life’s purpose, visit her business website: click here for her website at: BlueLarimarCoach.com
Or schedule a 30-minute complimentary meeting to get to know her, ask questions about business development and kickstart your business ventures here.
*****Disclaimer: All the episodes in this podcast for information purposes only. The views and expressions from the show and our guests is their own; we are not liable for any business outcomes or your success. Please to seek professional advice from tax preparers, legal, financial counseling, for your business. For a more information of our terms and disclaimer go here.