Market Research Customer Profile Part 2

What to do with the Market Research Questions You Gathered

Episode 10 Show Notes:

Continuing with creating a customer profile and how to use the questions we gathered. Listen to last week’s episode Part 1 and today’s episode will make more sense.
We cover:

  • How to use the questions we asked
  • How to promote ourselves

[Music intro]

This podcast is about our experiences with being self-employed, entrepreneurship, and bootstrapping it. Sometimes I have a spectacular guest that join me and share their stories. Also it’s about connecting to our soul, our inner selves to unwind and chill. My name is Lourdes, and I hope you enjoy this episode!

Hi again, and thanks for joining me in this episode! I really am grateful for you taking the time to listen to today’s episode! And, welcome back! Last week’s episode, I talked about market research and starting with creating a customer profile. I understand, it was a lot of information to take in. But if you have any questions, you can send me an email by going to my website at: and connect with me there.

So last week, we were forming some questions for your potential clients to ask. So did you finish doing that? Did you come up with some great questions? And I hope you made contact with as many people as you can, and hopefully it was more than 10. And now, it’s time to review those answers.

Did you notice any type of repeat words or repeat answers?  Did they use specific words, and did you notice how they use that word or group of words together? Make a list of these words that they use. So what you will be doing is you’ll be using the specific words in your marketing. You will use these words as the foundation of your marketing copy.

And a copy, for those of you who don’t know, is the writing you will be using on your marketing materials, such as copy for your website, brochures, or flyers. You want to use the most words you heard in their conversations. In using their words, you will hopefully portray yourself as someone who understands their pain points, and understand what they are talking about. Perhaps, understand what keeps them up at night. You can relate to them because again, you are using their words.

So next, after you write your copy, you’ll need to market to your potential client. Again, let’s brainstorm some ideas. How about if we use social media, or we reach out to friends and colleagues, and ask them who they know that can use our services.

Will you be printing fliers for your local area? Will you have a website for people to find you globally? Have you thought about having a webinar that will let people know about you? You can use Zoom and record yourself, and share that video on your website or on social media. When you create social media posts like for Facebook, Instagram, Pinterest, make those images attractive and just use a few words to attract them, and then put a link in your social media post to lead them to your website.

Another idea, if you have a website, is to add a form. Why not use this form to ask to have a free consultation? So there are some free online forms available that you can use right now. One is Google Forms. You’ll need a Google account, and I think most everybody has a Google account. If you have a Gmail account, you have a Google account.

Now log in to Google, then next to your name or your avatar picture, you’ll see what looks like a cube of dots. Do you see that? Click on those dots. It will open up a window, and if you scroll all the way down, you’ll see an icon for Forms. Now on mine, it’s all the way at the very bottom. I’m not really sure where your Form icon will be, but it will be in that window somewhere. And then you wanna click on the Forms icon, and you’ll see there are premade templates, or you can create a new form from a blank template. That’s it! So play around with that. Another form you can use is called Jotform. J-O-T-F-O-R-M. They have a free account, and then just sign up. The form on Jotform is pretty straightforward, and pretty easy to use.

And, that’s it for this episode. And if you have any questions about market research or how else I can help you with your business, hit me up! Send me an email! Contact me at And I hope this episode was very helpful for you and you were able to take away some tips or at least some ideas. And, in our next episodes we’re gonna talk about the pros and cons of being a VA (virtual assistant).

[Music Outro]

I hope that you enjoyed this podcast and please share this episode with your friends! Please subscribe, rate, and review this episode! And as always, the show notes will be available at Thanks for listening!


About the Host

Lourdes McCombs is passionate about helping you take your unique skills into the online world, learn digital strategies, and scale.   She is a Business Mentor & Success Coach and helps men and women transfer their local business online to create a global impact and to attract more clients.  She is spiritual transformation coach that helps people make changes in their life without compromising their mission and their soul.

If you need clarity, or defining your life’s purpose, visit her business website:   click here for her website at:


Or  schedule a 30-minute complimentary meeting to kickstart your business ventures here.


Jotform – Making online forms, they have a free plan.


*****Disclaimer:  All the episodes in this podcast for information purposes only. The views and expressions from the show and our guests is their own; we are not liable for any business outcomes or your success. Please to seek professional advice from tax preparers, legal, financial counseling, for your business. For a more information of our terms and disclaimer go here.

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