Show Notes: Episode 49
Have you been asked to be a presenter for a webinar? If so, in this podcast I go over what you’ll need to do to have a successful webinar event.
Transcript
[Music intro]
The 8th Level Podcast is about being self-employed, entrepreneurship, and bootstrapping it. It’s also about unwinding and relaxing. And, when we are not working in our business, to discover ways of connecting to our soul, and self-care. My name is Lourdes, and I am the host of this podcast. Thanks for tuning in!
Hey, Happy New Year! Today, I’m going to talk about what a webinar is, and a meeting. So, a webinar is a virtual event that has a host, a speaker, and attendees. Usually, it’s presentation mode only, meaning that the presenter does not see the attendees, but the attendees can still engage through the chat or the Q&A area.
Now, a meeting is a meeting like a Zoom meeting that most of us have attended in the last two or three years now, where you interact with one another and you collaborate with one another.
So, that is the difference between a meeting, which is usually also face-to-face, just like you would be in an office, and a webinar.
So, why would you have a webinar? Well, a webinar is a tool you can use for content marketing. You can tell people about any product launches, any new education that you wanna train people on. You can use a webinar to make brand awareness for a new service you’re offering. My gosh, there’s no end to what you can use a webinar for! So, when you do start a webinar, you wanna make sure you prepare for one.
And one of the first things you wanna do is decide on a topic. Then, you’ll have a title for your webinar. And then you need to also think about whether you want a live or pre-recorded webinar. And then, do you want to monetize your webinar? Most people don’t, but I’ve heard of people paying for webinars. I myself have never ever payed for a webinar.
After that, you need to figure out a date and a time when to have your webinar. But before you do this, think about your audience. Who is your audience? Is your audience working during the day? So they can’t attend your webinar if you’re having a webinar at say, 11:30 A.M. because they’re at work.
Or, if you’re a financial advisor, you know that your audience is at work all day, but then you wanna talk about a retirement, and you might want to schedule that for 4 o’clock, or 5 o’clock, or even 6 P.M. And that way most of your attendees are home and can attend.
And then you wanna decide what webinar hosting platform you will use. There’s many to choose from, such as Zoom Webinar, LiveWebinars, WebinarJam, GoToWebinar, and many many others. Each one of those has different features, it depends what you’re looking for.
Some may have on-demand, some may not have on-demand for replays. Some are limited to whether you can upload a logo or your branding, so you wanna look at some features that you’re looking for in a webinar hosting platform. Check them out, and then see if they can do a demo real quick with you.
Then once you decide to have your webinar, you’ll need to do some marketing of the webinar. And what you’ll need for that before you market is to create your event in the webinar platform. You’ll get a registration link, so you wanna copy that registration link and put it in your marketing.
So in your marketing, you can use social media platforms like Facebook, YouTube, I believe, Instagram, Pinterest, LinkedIn, and share your webinar event, the date and time, and the registration link. Also, you wanna use your e-mail list, so that is another good way to market your event. Plus, you can also blog about your event, and in your newsletter or blog include that event, the date, what it’s about, and the registration link.
The other thing is, while you’re doing that, and while it’s marketing – And by the way, when you’re marketing, don’t market the day before. Give it a couple of weeks to start telling people about your event. And then, while your couple of weeks are waiting to the live event, you wanna work on your presentation.
So, will you be using a PowerPoint presentation? Most people, about 97% of the clients I’ve worked with, has a PowerPoint presentation. Or, if your webinar hosting platform allows, you can do a screen share and share your screen if you wanna share certain things that is on a live website or something else on your screen, you can have a share screen. Are you going to have resources or hand-outs like PDFs or a copy of the slides?
You wanna get that all prepared too. Will you have a Q&A session? If you are, make sure you have seed questions just in case nobody asks you any questions. A lot of mistakes I’ve seen with these clients that I’ve worked with, whether it was for 6Connex or my past clients when I supported their webinars, is that there’s dead silence. Nobody in the audience asks questions. So as a presenter, one of my best tips is to have seed questions, just in case.
Once you have your live event and it’s over, make sure you have your follow-up. Which means you should contact the people that attended your webinar, ask them if they have any questions, maybe even send a replay link if your webinar host platform allows that. And that’s it!
If you have any questions about webinars, live events, pre-recorded events, hybrid events, and coder events, please don’t hesitate to contact me.
And join me next week, when I talk about how to disaster-proof your webinars!
[Music outro]
I hope that you enjoyed this podcast and please share this episode with your friends! Please subscribe, rate, and review this episode! And as always, the show notes will be available at https://8thlevelpodcast.com. Thanks for listening!
Nervous about speaking? Read how to Speak with Confidence
About the Host
Lourdes is a passionate, spiritual individual whose mission is to help entrepreneurs with webinars, getting visibility online, podcasts, processes and web services. She’s also a certified Breath Work Coach and a Life Coach. She is frequently contacted for advice on business strategy & development and client management.
If you have questions, please visit our website: Lourdesigns.com
Or schedule a 30-minute complimentary meeting to get to know her, ask questions about business development and kickstart your business ventures .
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