Mindset: An Overused Buzzword

Episode #43 – Show Notes:

Do you notice how so many coaches or business owners use the word “mindset” in their marketing campaigns? Hey, I’ve hired a few coaches. Two of the coaches I talked about having the right mindset so I can attract business clients, and you know what? It didn’t work.

After spending thousands of dollars on these two coaches, it was very disappointing.  Recently, I found out that coaches or non-coaches who have hired a coach told them to target coaches and use mindset in the advertising…. the worse part? They have been in business for less than a year and don’t know a thing about coaching. #ugh.


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The 8th Level Podcast is about being self-employed, entrepreneurship, and managing our online business. It’s also about connecting to our souls, having the right mindset, and self-care. My name is Lourdes, and I am the host of this show. Thank you for listening to this episode today!

Is the word “mindset” a word that is overused today? A couple of months ago, a colleague of mine hired his third coach. I asked why he needed a third coach. He said that his coach is different; that this coach is teaching him about spiritual things that relates to mindset. I won’t name the name of the coach here, but this coach markets heavily on Facebook. This coach targets business owners and entrepreneurs, and the keywords that he uses is “having the right mindset” or “having a growth mindset will make you an entrepreneur.” Another colleague of mine hired a very famous coach to coach her, and this coach talks about the law of attraction and having the right mindset. But my friend, or colleague, was very disappointed that she didn’t even get to speak to the famous coach, but instead gave a series of videos for her to watch, and then she was coached by her protege.

Have you ever read Napoleon Hill’s titled Think and Grow Rich? Napoleon mentions having the right mindset, and that we need to have the right mindset in order to succeed in our endeavors. But there’s also another popular book by Carol Dweck titled Mindset. In her book, she explains the differences between having a growth mindset and a fixed mindset. It seems that a lot of coaches exploit the word “mindset.” It’s used so much in the headlines of their marketing campaigns today!

About two years ago, I met a young woman who was in business for herself. She is a very young woman in her 20s and helps women manage their time better to avoid overwhelm and exhaustion. Well apparently, she knows a thing or two about this because she ended up passing out at work and was later told that she was working too much. She was in the hospital for about a week. She was totally exhausted. So I think she knows what she is talking about based on her own experience of working too much and not taking care of herself. Last week when I talked to her, she told me she was revamping her website. And I asked her why, what’s going on? And she said that her coach told her that she needs to target coaches, and to create a campaign around mindset so she attract more clients. Hm, here we go again, using the word mindset!

But what is mindset? So I Googled the word mindset, and it says “it’s an established set of attitudes. Also as a noun.” And it also says “the ideas and attitudes with which a person approaches a situation, especially when these are seen as being difficult to alter.” So mindset is an attitude. Then I decided to look up the word attitude. It read “a manner, disposition, feeling, position, etc. with regard to a person or thing. Tendency or orientation, especially of the mind.” Okay, so now we know what attitude is. So if your child is getting into trouble at school, he might have a bad attitude. If you know someone who is kind of generous, a good friend, they might have the right attitude.

Anyways, do you wonder why people don’t use the word attitude as much as they use the word mindset? Is the word mindset more powerful, and is it because it seems to relate to business or an outlook in life? So if I compare the two words, does it mean that mindset has established attitudes? If you have a bad attitude, would you say you have a negative mindset? So for example, if your child disrespects you and talks back to you, then he has a bad attitude. Or would you say he has the wrong mindset? If you have a positive mindset, does this mean you have a great attitude? And, I’ll give you another example. Let’s say you’re at work and you work with a manager, and the manager takes you under their wing and mentors you for growth in your career or within the company. Would you say that the manager has the right attitude or the right mindset?

Oh my gosh, my head hurts right now! Mindsets and attitudes, do they mean the same thing? I asked my colleagues today, what’s the first thing that comes to their mind when they hear the word mindset? One of them said “somebody trying to tell you to change the way you think.” I asked another person, and they said “An overused buzzword.” I laughed! So, I can’t be the only person who thinks mindset is an overused word today. What do you guys think?

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